Search-first social
Social content that gets found, not just scrolled past
YouTube, TikTok and Instagram are search engines now. I help you plan content people actively look for, and connect it to your website so attention turns into customers.
Search-first social is a social media strategy built around what people search for, not just what might go viral. Each video or post targets a real question your customers ask, gets discovered through YouTube, TikTok and Google search, and links back to a page on your website that turns viewers into enquiries.
This is for you if…
- You post regularly but it doesn’t bring in customers
- You’re a creator or founder building a personal brand
- You want each video to work on social and on Google
- You’re not sure what to post, or where
Probably not a fit if…
- You want paid social ads run for you
What’s included
What we’ll work on together
Platform focus
Which one or two platforms are worth your time, based on where your customers search and what you enjoy making.
Searchable content pillars
Three to five themes built from the real questions your customers ask on YouTube, TikTok, Google and AI tools.
One idea, many formats
A simple system to turn one idea into a long video, short clips, a post and a blog article that ranks.
Discoverability basics
Titles, descriptions, captions, on-screen text and hashtags that help platforms understand and recommend your content.
Social → website path
Link-in-bio pages, calls to action and tracking so you can see which content actually brings enquiries.
Editing & posting help
You film; I can help edit and post, with a realistic calendar so consistency doesn’t depend on your spare time.
What you walk away with
Deliverables you keep, forever.
Everything is yours: documents, data and know-how. No lock-in, no black box.
- Platform recommendation and content pillars
- A 30-day content calendar with searchable topics
- Optional help editing and posting your videos
- Repurposing workflow: video → clips → post → blog
- Profile and link-in-bio optimization checklist
- Simple tracking for social-referred visits and enquiries
Frequently asked questions
What is search-first social media?
It’s an approach where social content is planned around what people search for on platforms like YouTube, TikTok and Instagram, so your videos keep getting found long after you post them, instead of disappearing after a day in the feed.
Do you create the content for me?
I suggest the content ideas and plan, and you (or your team) film, so it stays authentic and sounds like you. I can then help with editing and posting. I don’t run paid ads.
Which social platform is best for a small business?
The one where your customers already look for answers, and that you can keep up with. For many service businesses and B2B companies, that’s YouTube and LinkedIn; for consumer brands and creators, often TikTok and Instagram.
Got a small idea with big plans?
Book a free 20-minute call. We'll look at where you are, where your customers are searching, and what might be worth doing first. No pitch deck, no pressure.